NYX Cosmetics will continue to operate out of their Los Angeles headquarters under the brand’s current leadership team. The brand will become part of the Consumer Products Division of L’Oréal. This acquisition further enhances L’Oréal’s roster of American brands which includes Maybelline NY, Kiehl’s, Essie, Urban Decay and Clarisonic. (L’oreal – Press Release)
Our pending acquisition does not change NYX’s commitment to being 100% cruelty-free and PETA certified. You will continue to get the 100% cruelty-free products you’ve always loved at great prices. NYX proudly stands behind our brand commitment to not test any of our raw materials or finished products on animals. Thank you for standing with us and supporting NYX Cosmetics. (Source: NYX Facebook)
Already in June last year, NYX has been bought by L’Oréal, but I just read about it yesterday. NYX has been one of those affordable brands that continuously promoted cruelty-free products. Now, I know that being bought by L’Oréal doesn’t mean they won’t continue to sell cruelty-free products, but I believe that buying NYX will from now on also benefit L’Oréal, whose animal testing policies I don’t agree with. I know that some people disagree with this and think we should continue to buy NYX to show L’Oréal that we want to buy cruelty-free products and change their mind (see article below as well). I for one believe that if L’Oréal really wanted to be cruelty-free, they could promote this matter and not simply bend to regulations where needed. I decided to not buy any The Body Shop or Urban Decay products either in the past as L’Oreal purchased them. So, sadly I will not buy any new NYX products anymore although I think they have some great stuff for great prices, such as their Jumbo Eye Pencils and lip liners.
- Elephant Room – Should I boycott NYX Cosmetics now that it’s been bought out by L’Oreal?
- Forbes – How Toni Ko Positioned NYX Cosmetics for L’Oreal Sale
- Logical Harmony – L’oreal signs agreement to acquire NYX Cosmetics
- L’oreal – Press Release
- Phyrra – NYX Cosmetics May Soon Be a L’Oreal Brand
- Tierversuche bei L’Oreal